Case study

  1. Trust and Relationships

Environmental factors occur as a cultural pioneer of trust. Trust in relationships is developed in different foundations. These could be collective calculations, effective bonds, confidence in one’s counterparts and concern for welfare. Uncertainty and instability builds less trust. The business environment requires utmost trust and not necessarily a focus on shared beliefs or culture. Trust building mainly involves social behavior. The social behavior on the hand is influenced by culture. Culture can be viewed as a form of communication and communication needs to be decoded appropriately so as to derive the intended understanding. During the process of decoding, individuals from different cultures may derive a different understanding form the same message in consistence with their cultures and value. Here, minimized convergence of values indicates increased “cultural distance”. This kind of situation is referred to as the low context (LC) and the high context (HG) dichotomy.

  1. Arabs Cultural Antecedents of Trust

Cultural pats and modernization in the United Arab Emirates contribute to the vivid tensions of cultural presents of the Arabs. The Arabs emphasize on their Arabic style of traditional culture despite the engagement of the nationals with modernized communities. The past cultural lives of the Arabs can be observed in the current lives of the Arabs. Their culture tends to be deep rooted and pervasive. There are times that the Arabs can withdraw from physical and emotional contexts. This is caused by lack of alignment of priorities especially in the younger Arabs.

Studies show that Arabs tend to have more information about themselves than the Westerners. The Arabs are known to make connections every day in their normal lives and they do this by socializing. A simple decision can be made in regards to a social notion or even family ties.  The Arabic culture provides that established relationships should not be broken. It is a well-known fact that Arabs tend to socialize less with non-Arabs than with Arabs. Arabs tend to concentrate on relationships that simplify predictability and interpretations of situations because change is seen as a threat to the society. Arabs tend to give serious considerations when dealing with fellow Arabs. The Arabs are associated with resilience in-group preferences, loyalty and collectivist cultures.

  1. The Universal Approach towards Trust

Trust is a precondition for building commercial and interpersonal relationships. The diverse aspects of trust in relationships further receive attention from disciplines of biology, anthropology, finance, medicine and economics. These multi-disciplinary perspectives on trust result in diverse outcomes on the same. This means that trust is seen as the same with the same importance across all disciplines.

  1. Openness to Communication

Communication can be classified as formal or informal. Communication can also be used to pass important information which makes it breed trust. The willingness to communicate is paramount to creation of trust. Openness occurs as an antecedent feature of trust. Openness in sharing of information is seen as a sentimental attribute of the mind. It can be said that communicate develops trust. When people are able to communicate without many complications then there is the creation of trust among the people who are communicating. Openness in communication intensifies success and ultimately enforces the growth of affection based trust. The aspect of trust strongly breeds out of positive emotional trust. Shared understanding can lead to building of solid foundations based on friendships and trust. When there is trust in a relationship communication will be much at ease and the shared information will be received well.

  1. Variables of Shared Culture, Environment and Values in Communication

Shared cultural similarities and shared values can lead to a higher possibility of building trust. High levels of trust significantly derive from the practice of shared values. Shared values fundamentally and inherently build the standard of loyalty that is highly sustained among individuals in order to boost fairness and helpfulness. The similarity in experiences and trust can be attributed that the subsequent intensification of comfort levels and reduction of interpersonal barriers. The shared understanding of expectations, norms, goals, expectations and values promote the establishment and sustenance of strong trust based relationships.

Trust is based in similarity of language, traditions and religious backgrounds. Trust facilitates communication and increased confidence in security of confidential information. Through similarity in language, individuals can create an organized representation for observing and comprehending the events of the world.

  1. Comparison to the United States, Great Britain and Arab countries

Arabic nations tend to have larger sense of inequalities within their cultures. The desired or expected authoritarian concepts exist in the workplace. Here, an unequal hierarchy of status among the lower and higher end of the society persist. Managers practice utmost compassion and bureaucratic leadership at the workplaces. The people in authority often receive high status privileges and power is popularly unequally distributed among the nationals. It is widely perceived that these nations practice strict forms of management as compared to countries in the European regions of the United States of America. Arabic nations however have high levels of trust to share confidential information, willingness to share knowledge, avoidance of misunderstandings and positive regard for Arabic culture. In the Western conceptualization, the construct of trust could be differentiated on the basis of affection and or cognition.


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