Digitization of the media has brought the aspects of copyright into the attention of the modern media users and experiences. The copy right law and details might remain unknown to most media users but the aspects of piracy, illegal media downloads and peer to peer media business have become the modern media world vocabularies. Digitalization of the media has allowed easier and faster sharing of the media materials, attitudes and behavior (Lee. et al, 2015). The impact of copyright and piracy activities in the media industry has attracted a great attention of the policy makers, researchers and education sector. Digitalization of the media has increased infringement of the property rights of the producers and the users. Technological advancement in the modern time has enabled policy and media infringement that share and produce illegal media copies. The copy rights and infringement laws are established as a balance between the users and the producers in facilitating fair dealing and fair use of the media information.
The balance must encourage accessibility, availability, creative works and production in the media industry. Despite the need for copy rights laws in the media industry, the key role of the media has raised a heated debate in the modern times in regard equitable pricing structures, open rights, extension and exceptions of the terms of copyrights. The idea of open rights and collective authors has provided the imaginative models of information distribution and creative production. The modern media users have been termed to unethical, ethical, criminal, law abiding, bad or good. The description of the users’ characteristic might be specific to a particular circumstance but complex to the complex behaviors and attitudes of the producers and users. Digitalization of the media is a complex idea that is associated with the complex issuers of piracy, policy infringement and the role of the users to protect infringement of the rights and the role of the producers and the users. The role of this work it to illustrate aspects related to public interest, infringement and copyright by the producers and users in the media industry.
Evidence and reasons provided in the article to support the argument of the author
According to the article, the ordinary media users in the media industry despite digitalization do not fall into discrete categories suggested by the media industry and government. The media users presents complex combination of views and practices in respect to the use of the copyright and piracy media. Infringement and copyright in the media was the main reason for establishment of the media laws and policy which aimed at protecting both the media producers and users. Previously, individuals who had illegally downloaded and shared media materials had used legal platforms to fight for their rights in regard of using the media material in the media market (Olive, 2013). Basically, illegal file sharing and downloading has grown as a result of increased sale of legal digital content. Illegal media users are willing to spend more money in accessing media content from the digital content than the legal users hence the increase level of policy infringement and piracy in the media industry.
The nature of consumers of the media content in the media industry as it determines the policies and the approaches to use while dealing media download and file sharing. Digital media consumption through legitimate purchase and file sharing are everyday day affairs which take place in the consumers’ daily routines, complex lives, interpersonal relationships and ethics (Carol, 2008). Prior to choosing the appropriate media to download or use the consumers usually decisions in regard to the media content. Instead of blaming consumer responsibility as the main cause illegal downloading and file sharing in the media industry balancing of the ethical policies and behaviors in media industry remain a complex issue for the media policy makers. The fact that media users consume both illegal and legal media material this presents a complex balance of their choices and views.
Technical inability of the media policy makers has made it impossible to draw the lines in determining what might be illegal file sharing and access. Most of the producers have also hindered the process of preventing and controlling the file sharing process because they suggest that they are no longer concerned on whether their media material would be illegally shared or not (Lee, et al, 2015). The producers believe that through illegal file sharing it would be one way of their products being marketed in various markets and users. The age of the consumers of the media content has brought complex issues in addressing illegal media download and sharing among the users. The young are much interested in access and sharing of illegal media products than older users. The youth are technologically advanced than the old and the opportunity enable them to be in position to produce and share media content through their devices with ease.
Media consumers argue that in instances where legal media products and services are unavailable commercially, they would be forced to illegally share and download the materials from the internet affordable and accessible reasons (Carol, 2008). Dependants’ youths argue that their age does not allow them to acquire media content legally because of low incomes. The need for entertainment and inadequate income have forced the young media consumers to illegally access the media content from their media devices at a low cost hence illegal downloading and file sharing. The disagreement between the media producers in the appropriate media channels to sell and distribute their materials in the market has been the main source of illegal download and file sharing despite the anti-piracy policies. Different media content producers come from different financial classes, have different motives and expectations. These aspects make it hard for the anti-piracy bodies to establish the rules and regulation against illegal download and file sharing in the media market.
Most media users believe that the anti-piracy campaigns are not enough to convince the users in shunning away from use of piracy materials. The contradiction of the good fan and the discriminative purchase of the illegal media content have hindered illegal content download and sharing. Despite the fact that the media users might seem loyal to a certain producer, they end up buying illegal content hence failing to promote the actual content producer financially (Phil, 2014). The aspect of copyright has been viewed as an opportunity for viewing with culture in the modern media market and the way of determining fairness remuneration of the actual producers of the media content. The complex issue of media content sharing and downloading has drawn attention to the paradox of software and technology companies in allowing the users to infringe copyright laws. The idea is in support of the suggestion of the article, “Isn’t it just a way to protect Walt Disney’s rights.”
The extent to which the claims made are justified and supported by the research evidence
The argument in regard to infringement of copyright laws as a result of advanced technology, culture, age group of the users and complexities of the producers have to a greater extent made it hard for the relevant policy bodied to control and prevent illegal media content download and file sharing (Goerge, 2009). Despite anti- piracy laws being established in the past, digitalization of the media has made it hard for the anti-piracy agents to protect the producers content from being accessed and used without his or her prior knowledge or benefiting. The technological companies are believed to extend the illegal process of file sharing and downloading because they have established devices with the appropriate software for downloading the media content. Lack of understanding between the producers and the users has made it hard for them to fight the modern menace of illegal file sharing and downloading because they fail to work as a team. Therefore, the idea of copyright in the media industry is a complex phenomenon in the modern time that has raises a huge debate.
Aspects of methodology, presentation or argument
Aspect of age, technology advancement, culture and the role of the anti-piracy agents are unclear in the methodology, presentation and the argument. Although the methodology was aimed at providing the appropriate measures which might be take in order to control and prevent illegal download and file sharing, the section went ahead to illustrate the various causes of illegal media content sharing (Steve, 2010). The presentation failed to show the actual steps and actions which might be adopted by both the producers and the consumers to come up with a balance where the appropriate content is produced and consumed by the users. The argument of the case has indicated that it has become hard for all the relevant media related bodies to control the menace of media copyright and piracy. The failure of the copyright law to control illegal download and file sharing is not realistic as the policies must go hand in hand with technological advances.
Strengths and weakness of the article
The article is of great importance in the media industry because it brings to light the various cause of illegal downloading and file sharing. According to the article, the anti-piracy and copyright policies have failed to contain illegal media content sharing because of advanced technology, consumer culture, expanding market, consumers’ age and lack of togetherness of the producers (Francis, 2011). The weakness of the article is that it never illustrated the appropriate measures which the anti-piracy organization needs to adopt in order to control and contain further illegal copyright and piracy by the media content users. The article was also unclear where discussing the various aspects of media content which encourage copyright and piracy.
Lee, E. et al. (2015). ‘Isn’t it just a way to protect Walt Disney’s rights?’: Media User perspectives on copyright. Vol. 17(5), 691-707.
Steve, H. (2010). Digital Media: Rise of On-demand Content: Journal of media content. Vol.3(2), 45-54.
Goerge, M. (2009). Digitization and Media Business Models – Open Society. Cambridge University Press.
Phil, H. (2014). Media workflow and content management in a digital era. New York Publishers.
Carol, I.(2008).Impact of the Digital Economy and the Media Industry. 4th Edition. Oxford university press.
Francis, L. (2011). Technological advancement in the media content. New York Publishers.
Olive, K. (2013).The needs of the society in the modern technological and media transformation. Cambridge University Piblishers.