Vmoto is looking to expand into new markets. This assessment aims to contribute towards the company’s internationalisation strategy.
PART ONE: NATIONAL ENVIRONMENTAL ANALYSIS [1000 words]
Select a new national market for the company to enter and carry out a STEPE
analysis of the country’s macro environment:
- Social
- Technical
- Economic
- Political
- Ecological
Notes - Vmoto already has large operational facilities in China and Netherlands, as well
as an advanced, growing network of more than 20 international distributors. - For the purposes of this task, students must avoid all national markets wherein
Vmoto already enjoys distribution deals. - An up-to-date list can be viewed here:
http://www.vmoto.com/supersoco/Distributors?mid=1
PART TWO: ESSAY [2000 words]
Vmoto should seek to enter my chosen market by way of a cooperative entry
mode (such as joint venture, licensing or franchising), rather than via whollyowned subsidiary. Discuss.
Notes
- Your essay answer must focus on the same national market as the STEPE
analysis from part one. - The two parts will be assessed together as a single document.
- One Harvard reference list should be included at the end of the script, listing
all works cited across both parts of the assignment.