You are the owner of a start-up business that creates 3D-printed, carbon fiber bicycles.


COMPETENCIES


981.1.8 : Integration of Program Competencies

The graduate demonstrates the ability to participate and contribute value to the professional field through the integration of competencies from across the degree program.

INTRODUCTION


An important aspect of running a successful start-up business is acquiring funding from potential investors based on information about the business. In this task, you will use the skills you have acquired in the MBA coursework to complete the test market phase in a business simulation. The simulation is accessed through your course. Using data from the test market phase (Q1–Q4) of the simulation, you will create and deliver a multimedia presentation (e.g., PowerPoint, Keynote, OpenOffice) for potential business investors using the attached “Presentation Template” and information from the scenario. The objective of the presentation is to obtain capital to be able to take your product fully to market.

You must complete the simulation through the business’s fourth quarter (Q4) before beginning this task. After working through Q4, including completing the tactical plan through Q6, you’ll work through this task. After submitting Task 1, immediately submit Q4 in the simulation. Once your Task 1 has been passed, you’ll be able to move forward in the simulation. 

SCENARIO


You are the owner of a start-up business that creates 3D-printed, carbon fiber bicycles. Up through the business’s third quarter (Q3), you have used your own money to fund the business. The business model shows promise, but you are now seeking an additional 2.5 million in equity funding to execute your business plan. You will create and deliver a multimedia presentation that showcases your business plan to potential investors and illustrates how the additional funding will be used and will provide a return to your investors.

REQUIREMENTS


Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course. 

A.  Attach a completed copy of each of the following:

•  a copy of the company’s completed tactical plan from the business simulation found in quarter four (Q4)

•  your multimedia presentation (e.g., PowerPoint, Keynote, OpenOffice) of your business plan, using the attached “Presentation Template,” including each of the following:

–  your presenter notes

–  the company’s quarter three cumulative balanced scorecard

–  market share or sales report
 

Note: The company’s completed tactical plan, cumulative balanced scorecard, and market share or sales report must be exported from within the simulation. You may copy and paste the information for the cumulative balanced scorecard and market share or sales report directly into the attached “Presentation Template,” or you may take a screenshot of the information to insert it into the template as an image file. The company’s completed tactical plan must be attached as a separate file, exactly as downloaded from within the simulation.
 

B.  Create a Panopto video recording (suggested length of 20–30 minutes) that includes you presenting the multimedia presentation (e.g., PowerPoint, Keynote, OpenOffice) from part A. You will present your business plan using the attached “Presentation Template” to ask venture capitalists for funding based on the scenario. The slides in your multimedia presentation should include only the main points you wish to make and required financial statements, with more extensive information included in the presenter notes section of the presentation. In the presentation of your business plan, you must do the following:
 

Note: The audiovisual recording should feature you visibly presenting the material (i.e., not in voice-over or embedded video) and should simultaneously capture both you and your multimedia presentation. 

Note: For instructions on how to access and use Panopto, use the “Panopto How-To Videos” web link provided below. To access Panopto’s website, navigate to the web link titled “Panopto Access”, and then choose to log in using the “WGU” option. If prompted, log in using your WGU student portal credentials, and then it will forward you to Panopto’s website. 

To submit your recording, upload it to the Panopto drop box titled “C219: MBA, Healthcare Management Capstone – C219 (Student Creators) (Drop Box)” Once the recording has been uploaded and processed in Panopto’s system, retrieve the URL of the recording from Panopto and copy and paste it into the Links option. Upload the remaining task requirements using the Attachments option.
 

1.  Analyze your company’s market and financial performance from the simulation during the past three quarters (Q1–Q3) as shown in the cumulative balanced scorecard and either the market share or sales performance report provided in the business simulation by doing the following:

a.  Explain two decisions that have affected past market performance.

b.  Explain two decisions that have affected past financial performance.

2.  Complete a SWOT analysis and include the resulting chart.

a.  Discuss your company’s greatest strength and biggest weakness.

b.  Discuss your company’s best opportunity and greatest threat.

3.  Explain each of the following company strategies for the next three quarters (Q4–Q6) based on past performance in the simulation:

•  marketing strategy

•  sales channel strategy

•  human resource strategy

•  manufacturing strategy

•  financial strategy

a.  Discuss two potential benefits that the strategies will yield for your company in the next three quarters of the business.

4.  Select two strategies from the following list. Recommend at least two actionable steps for each strategy for the next three quarters (Q4–Q6) using the tactical plan you created:

•  marketing strategy

•  sales channel strategy

•  human resource strategy

•  manufacturing strategy

•  financial strategy
 

C.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
 

D.  Demonstrate professional communication in the content and presentation of your submission, including an emphasis on objectivity, candor, a business-professional dress code, and an appropriate video background.

File Restrictions

File name may contain only letters, numbers, spaces, and these symbols: ! – _ . * ‘ ( )
File size limit: 200 MB
File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z

RUBRIC


A:ATTACHMENTS

NOT EVIDENT The submission does not include each of the required attachments. APPROACHING COMPETENCE The submission includes each of the required attachments, but 1 or more of the attachments is incomplete. COMPETENT The submission includes completed copies of each of the required attachments.

B:PANOPTO RECORDING

NOT EVIDENT A recording of the candidate delivering a multimedia presentation using the Panopto system and the provided “Presentation Template” is not provided. APPROACHING COMPETENCE The provided recording includes the candidate delivering the business plan multimedia presentation using the Panopto system and the attached “Presentation Template,” but the multimedia presentation is not based on the scenario to ask venture capitalists for funding. Or the slides in the multimedia presentation do not include the main points and required financial statements with more extensive information included in the notes section. COMPETENT The provided recording includes the candidate presenting the multimedia presentation from part A using the Panopto system and the attached “Presentation Template” to present the business plan to ask venture capitalists for funding based on the scenario. The slides in the multimedia presentation include the main points and required financial statements with more extensive information included in the notes section.

B1A:PAST MARKET PERFORMANCE

NOT EVIDENT An explanation of 2 decisions that have affected past market performance is not provided. APPROACHING COMPETENCE The explanation identifies 2 decisions that have affected past market performance, but the explanation does not include relevant information from the past three quarters as shown in the balanced scorecard and either the market share or sales performance reports provided in the business simulation. Or the explanation does not logically describe how 1 or more of the identified decisions affected market performance. COMPETENT The explanation identifies 2 specific decisions that have affected past market performance. The explanation logically describes how the identified decisions affected market performance and includes relevant information from the past three quarters as shown in the balanced scorecard and either the market share or sales performance reports provided in the business simulation.

B1B:PAST FINANCIAL PERFORMANCE

NOT EVIDENT An explanation of 2 decisions that have affected past financial performance is not provided. APPROACHING COMPETENCE The explanation identifies 2 decisions that have affected past financial performance, but the explanation does not include relevant information from the past three quarters as shown in the balanced scorecard and either the market share or sales performance reports provided in the business simulation. Or the explanation does not logically describe how 1 or more of the identified decisions affected financial performance. COMPETENT The explanation identifies 2 specific decisions that have affected past financial performance. The explanation logically describes how the identified decisions affected financial performance and includes relevant information from the past three quarters as shown in the balanced scorecard and either the market share or sales performance reports provided in the business simulation.

B2:SWOT ANALYSIS

NOT EVIDENT A copy of the SWOT analysis chart is not included in the multimedia presentation. APPROACHING COMPETENCE A copy of the SWOT analysis chart is included, but it is incomplete. COMPETENT A copy of the completed SWOT analysis chart is included in the multimedia presentation.

B2A:GREATEST STRENGTH AND WEAKNESS

NOT EVIDENT A discussion of both the company’s greatest strength and biggest weakness is not provided. APPROACHING COMPETENCE The discussion includes both the company’s greatest strength and biggest weakness, but 1 or more are not internally focused or are not based on the SWOT analysis. Or specific details are not provided for both the company’s greatest strength and biggest weakness. COMPETENT The discussion includes specific details for both the company’s greatest strength and biggest weakness. Each is internally focused and based on the SWOT analysis.

B2B:BEST OPPORTUNITY AND THREAT

NOT EVIDENT A discussion of both the company’s best opportunity and greatest threat is not provided. APPROACHING COMPETENCE The discussion includes both the company’s best opportunity and greatest threat, but 1 or more are not externally focused or are not based on the SWOT analysis. Or specific details are not provided for both the company’s best opportunity and greatest threat. COMPETENT The discussion includes specific details for both the company’s best opportunity and greatest threat. Each is externally focused and based on the SWOT analysis.

B3:STRATEGIC ACTIONS

NOT EVIDENT An explanation of each of the given company strategies for the next three quarters is not provided. APPROACHING COMPETENCE The explanation identifies each of the given company strategies for the next three quarters, but the explanation does not logically discuss the rationale for 1 or more of the strategies using specific examples of past performance from the simulation. COMPETENT The explanation identifies each of the given company strategies for the next three quarters and logically discusses the rationale for each strategy using specific examples of past performance from the simulation.

B3A:RESULTS

NOT EVIDENT A discussion of 2 potential benefits for the company is not provided. APPROACHING COMPETENCE The discussion of 2 potential benefits for the company is not based on the strategies identified in part B3, or the potential benefits are not logical for the company for the next three quarters of the business. COMPETENT The discussion includes 2 logical potential benefits of the strategies identified in part B3 for the next three quarters of the business.

B4:ACTIONABLE STEPS

NOT EVIDENT Recommendations for 2 of the given strategies are not provided. APPROACHING COMPETENCE The recommendations of 2 of the given strategies do not logically outline actionable steps for the next three quarters for each strategy, or the recommendations are not based on the tactical plan from the simulation. COMPETENT The recommendations of 2 of the given strategies logically outline actionable steps for the next three quarters for each strategy based on the tactical plan from the simulation.

C:SOURCES

NOT EVIDENT The submission does not include both in-text citations and a reference list for sources that are quoted, paraphrased, or summarized. APPROACHING COMPETENCE The submission includes in-text citations for sources that are quoted, paraphrased, or summarized and a reference list; however, the citations or reference list is incomplete or inaccurate. COMPETENT The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

D:PROFESSIONAL COMMUNICATION

NOT EVIDENT Content is unstructured, is disjointed, or contains pervasive errors in mechanics, usage, or grammar. Vocabulary or tone is unprofessional or distracts from the topic. APPROACHING COMPETENCE Content is poorly organized, is difficult to follow, or contains errors in mechanics, usage, or grammar that cause confusion. Terminology is misused or ineffective. Content does not include an emphasis on objectivity, candor, a business-professional dress code, or an appropriate video background. COMPETENT Content reflects attention to detail, is organized, and focuses on the main ideas as prescribed in the task or chosen by the candidate. Terminology is pertinent, is used correctly, and effectively conveys the intended meaning. Mechanics, usage, and grammar promote accurate interpretation and understanding. Content includes an emphasis on objectivity, candor, a business-professional dress code, and an appropriate video background.

SUPPORTING DOCUMENTS


Presentation Template.pptx



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