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critically discuss the challenges for global companies of both maintaining legitimacy and ensuring financial performance through their CSR activities.


Answer ONE question in SECTION A.

Answer TWO questions in SECTION B.

You must answer both parts (a) and (b) of each question you attempt.

All questions carry EQUAL marks.

Maximum word count: 3,600 words (1,200 words per question).

Please submit only ONE DOCUMENT (word or pdf) containing all three

answers.

SECTION A.

Text Box: Topic: Strategic PurposeAnswer ONE question.

  1. a) Porter and Kramer (2006) argue that “the prevailing

approaches to CSR are so disconnected from business as to

obscure many of the opportunities for companies to benefit

Text Box: 1200 words max in totalsociety”. Critically discuss this statement focusing on the debate

between the shareholder and stakeholder models of corporate

governance in relation to the strategic purpose of organisations.

b) Using examples and support from wider reading, critically

discuss the challenges for global companies of both maintaining

legitimacy and ensuring financial performance through their CSR

activities.

FOR EXAMPLE, FOR QUESTION 1, AN INDICATIVE STRUCTURE FOR YOUR ANSWER LOOKS LIKE THIS

PART a)

  • Engage in a debate on strategic purpose of the firm: mission, purpose and value.
  • Critically discuss the paradox (responsibility vs profitability) in relation to strategy – Bring in
  • relevant literature – e.g. Friedman (1970) vs Freeman and Reed (1983)
  • What are the most relevant pros and cons of each view? Support with examples
  • How is it done in practice? Discuss stakeholder mapping
  • Can both views be correct? Can both views be wrong? Why?
  • Draw critical implications from your analysis

PART b)

  • What is commonly understood as CSR? Any issues surrounding how we define it?
  • What are the pros and cons of CSR regulation? Use examples and theory critically
  • What are the pros and cons of ethical self-regulation? Use examples and theory critically
  • Any merits to “creating shared value” (Porter and Kramer 2006)? Use examples.
  • Conclude with your views on the long-run success of each approach (critical insight)

SECTION B

Answer TWO questions.

4.

Text Box: Topic: Internal Environment a) Porter (2008) and Kim and Mauborgne (2004) offer two differing

views of the external business environment: Red Oceans and Blue

Text Box: 1200 words max in totalOceans. With reference to key authors and using examples,

compare and contrast the two theoretical viewpoints.                                                   

b) Using examples and support from wider reading, discuss the threat

of substitutes in the UK supermarket retail sector, and what major

companies in this industry are doing to deal with this competitive

force.

6. a) Managers can change an organisation’s strategy through

Text Box: Topic: Strategic change, culture & leadership revolutionary change, which consists of radical, comprehensive,

and dramatic changes. With reference to theory and practice,

critically discuss the benefits and drawbacks of this approach.

Text Box: 1200 words max in total

b) An organisation’s cultural heritage can offer a unique advantage or

become a significant barrier to change. Using Johnson’s (2008)

Cultural Web framework, plus specific examples and support from

wider reading, critically discuss the impact of company culture in

the UK higher education sector (e.g. universities) on strategic

change in these organisations.

END OF SECTION B



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