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Entrepreneurship development

As this is individual work students take one C level perspective from: CMO, COO, CTO, CHRO, CFO (Note: there is no CEO role). .
Chief Marketing Officer (CMO) – value proposition, advertising, customer engagement, sales, etc.
Chief Operating Officer (COO) – doing the business, making product, delivering service, shipping, orders, suppliers, partners, etc.
Chief Technology/Information Officer (CTO/CIO) – Core technical solution (if there is one) also key IT systems and data processing, etc.
Chief Human Resources Officer (CHRO) – deciding the organisational structure, the balance between employed and contract staff, specifying, hiring and developing people to be employed in the business, etc.
Chief Finance Officer (CFO) – costing, pricing, cash management, need for finance, raising finance, etc.
There is no CEO role (strategic decision making is shared). Groups will hold Board meetings on Zoom or similar and collectively agree strategic decisions.
Each perspective must be different from other members of the group. Students can collaborate but not collude beyond Part A. If there are elements of a student’s submitted plan that are plagiarised those parts will receive zero marks regardless of the original author and will likely result in an investigation of suspected misconduct.

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