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Product and corporate brand management

Product and corporate brand management
MY CHOSEN BRAND IS COCA-COLA USE THIS THROUGHOUT THE REPORT
I have uploaded everything to the files please make sure you read through this as it explains everything such as
the assignment brief the screenshots of the 5 tasks notes are in the files I have uploaded also examples of context
, tables , tips, also for each task what to include and important notes , etc please go through this and follow this
also the word count for each task is in the assignment brief to please follow this word count for each tasks .
make sure the executive summary is a executive summary so not a summary of the tasks has to be summary of
the content related to the tasks .
(250/300 words)- Introduction- so giving the reader of the project a introduction into the context and background
for the actual assignment .in addition intro to the organisation and brand person etc. so what’s the underlying
context for this report.
then do the executive summary of the whole report under the introduction and then underneath the tasks .
Make sure there’s relevant academic theories in it for task 3 I think where it asks for theories . for example if
Keller’s is used get model of it in I.e the brand resonance pyramid and if you can link it to other concepts that
are pertinent such as value chains or value ad .
Use tables for findings and where appropriate ( table word count does not count towards the 4000 words ).
Make sure there’s a title page/context page
This report is created for brand manager of the organisation .
THIS CONSULTANTS REPORT HAS TO BE BASED ON THE BRAND NOT THE ORGANISATION
Can’t be about what somebody has done in the past . Has to be future- oriented .e.g- something has been
identified in market place and I want to take advantage of it and this is what this paper focuses on etc etc . 2020-
2021 it has to be focused moving forwards can’t be lower than 2020. Ideally something that has happened ,
resulting in needing a new brand strategy .
Must be presented in a the form of a consultants report for a/the brand manager . And the report has to be
branded so brand the report .

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