Behaviour change poster

Part 1 requires you to meet learning outcome 1 – Illustrate a critical awareness of the relationship between
citizen, professional and state in relation to behaviour change .
Steps you must follow:
1. Identify the behaviour from the person’s perspective (citizen’s) e.g. I like smoking
2. Explain the response from the professional e.g. smoking is bad for your health
3. Identify what the state does to support the professional to change the persons behaviour e.g. No smoking in
workplace, increased tax etc
4. Learning outcome 2 – Demonstrate an awareness of social psychology, psychological theories and behavioural
economics in relationship to public health
5. Within this section you will discuss some of the theories relating to PH and behaviour change.
Provide a brief discussion of at least 2 behaviour change and apply 3 different theories of change.
6. For each theory you should:
7. Provide an overview of the theory
8. What experiments they did for the theory
9. Why the theory is important in practice and for understanding of behaviour change
For the behaviours explain why some people are more resistant to change than others? What exactly is
For the theories you should compare theories against one another and look at the strengths and weaknesses of
the theories.
For example, you could look at the weaknesses of Skinner’s theory of operant conditioning. Is it too simplistic?
You could also look at theories we have not looked at in the sessions too.
Learning outcome 3 – Critically explore health campaigns and health and well-being initiatives
What works well? What is not so good? How do you know they are effective? Who are they targeting? Why are
they needed? How do we know this?
For the campaigns you should say why some are more effective than others? What do you need to do to ensure a
campaign meets the needs of the target group?

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