In this essay, you're supposed to write about two behavioural change interventions that can help increase the number of organ transplants.

In this essay, you’re supposed to write about two behavioural change interventions that can help increase the
number of organ transplants. The two interventions are: “COM-B model of behaviour” which identifies what
needs to change in order for a behaviour change intervention to be effective. It identifies three factors that need
to be present for any behaviour to occur: capability, opportunity and motivation (if you need more info:
https://www.qeios.com/read/WW04E6.2).
The second intervention is: “nudging”. Nudging is any aspect of the choice architecture that alters people’s
behaviour in a predictable way without forbidding any options or significantly changing their economic
incentives.
You’re supposed to describe those two interventions and evaluate them by using research papers that I’ve
attached. The title of the document tells you which one to use for which intervention. You don’t need to read the
whole paper, you can read the abstract and the discussion if that helps.
The layout of the essay:
– Summary of the report: an abstract which summarises the whole essay (100-250 words). I would write it last.
– Introduction: lay out details of the report and what the report will address, you can talk about the theories (the
two interventions) and the evidence in general.
– Heading 1: Describe ‘nudging’ intervention. Add evidence to support it.
– Heading 2: Describe ‘COM-B’ intervention and evidence to support it.
– Conclusions: highlight the most important parts of the essay and draw general conclusions (100-250 words).
– Recommendations: come up with recommendations which are practical solutions to the real-world problem
(not enough organ donations), (100-300 words).

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