A 4500 word research-led extended essay question on: How does influencer culture and the toxicity of mass media have an effect on consumer behaviour?

A 4500 word research-led extended essay presented in academic format, including bibliography and references. (Please note this is a fashion related cultural and historical academic essay.)
ESSAY TITLE: Investigation of popularisation of influencer culture on social media and its effect on consumer behaviour and habits.
RESEARCH QUESTION: How does influencer culture and the toxicity of mass media have an effect on consumer behaviour?
Three main areas to research in:
Evolution of influencer culture with development of social media.
The psychology behind consumer behaviours (buying habits, persuasion, influence, etc).
Direct correlation between consumption habits and popular culture.

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