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External analysis of two of the sub-markets within the chocolate industry (use the brief to help you identify these sub-markets). Using appropriate marketing models, such as PEST, Porters Five Forces- Benchmarking, competitor analysis.

External analysis of two of the sub-markets within the chocolate industry (use the brief to help you identify these sub-markets). Using appropriate marketing models, such as PEST, Porters Five Forces- Benchmarking, competitor analysis.
Recommendation (40% of the marks) Taking into account the internal and external analyses conducted, recommend a new product or service (or modification/improvement or expansion of an existing product/service) for the company. Using appropriate marketing models such as SWOT, product portfolio analysis. Discuss the following: - The justified details of the new proposed product/service- The opportunity this is responding to- The target market- The marketing activities best suited to reaching the intended target audience/s and how it will make the product or service relevant to society today.
Use ANY small chocolate company. Submarkets can be chocolate drinks or any chocolate spin off products
Must include tables and figures
Must include an abstract
Company Background (brief not more than one paragraph)
Introduction: must include
1. What is external analysis (Citing Authority)
2. What you are are presenting in the assignment based on the question
3. Benchmarking and Competitive analysis
Make recommendation for a new product relevance to society solving what? (for example obesity and Diabetes). Marketing activities best suited to reaching the intended tartet audiences and how it will make the produiquct or service relevant to society

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