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1. Identify a specific product or service (of commercial value) of an organisation (operating in any industry) from your country or a country you are familiar with, and discuss its appropriateness for expansion into an international market (i.e. another foreign country).

Your task is to write a report and complete the following:
1. Identify a specific product or service (of commercial value) of an organisation (operating in any industry) from your country or a country you are familiar with, and discuss its appropriateness for expansion into an international market (i.e. another foreign country). I’m thinking, choose a product in the USA that isn’t being sold everywhere, maybe Tesla or something? Try to keep it to a product that we would also be familiar with in the USA.
2. Conduct a detailed evaluation of the foreign country’s political, economic, cultural, legal and financial climate.
3. Assess your organisation’s ability to leverage its internal resources and capabilities into your chosen foreign market to determine its attractiveness (e.g. manufacturing, research and development, marketing strategies, capital financing, logistics, supply chain and distribution). You have the option to focus on the areas that are directly related to your organisation and its industry.
4. Once the market is evaluated:
o Recommend a general strategy that your organisation should adopt when expanding into your chosen foreign market (i.e. global standardisation, transnational, international and localisation).
o Recommend which entry mode you believe will be most suitable for your chosen organisation and why (i.e. exporting, turnkey project, licencing, franchising, joint venture, merger and acquisition, strategic alliance, and wholly-owned subsidiary).
5. Conclude the report.
Assessment requirements
• You are required to include at least 6–12 in-text citations in the main body of this assignment. Please don’t forget to include all the sources that you have used (for citation purposes) in your list of references at the end.
• All references must be from credible sources such as books, industry-related journals, magazines, company documents, and recent academic articles.
Grading criteria and feedback
Your assessment will be marked according to the following grading criteria:
• Criterion 1: Description of the organisation – the student provides background information of the organisation (10%).
• Criterion 2: Understanding of the relevant IB theories and concepts – the student demonstrates relevant understanding and knowledge of IB theories and concepts (30%).
• Criterion 3: Analysis and evaluation – The student provides relevant examples. The student analyses and evaluates the IB issue and provides a logical conclusion (40%).
• Criterion 4: Recommendations and justification – the student provides sound recommendations and justification (10%).
• Criterion 5: Interpret and transmit knowledge, skills and ideas to specialist and non-specialist audience – the student provides quality citations and references, adheres to the author-date referencing convention, and provides relevant structure to the assignment and writes academically (10%).

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