What are the essential drivers for success in the LCC sector in Asia? Please provide your rationale for the factors that you identify. (15% of total marks)

QUESTIONS FOR THE SECOND ASSESSMENT FOR TIGER AIRWAYS
This carries 80% of the marks for this module
PLEASE ANSWER ALL QUESTIONS IN REPORT FORMAT. PLEASE ANSWER EACH QUESTION IN TURN, WITH ITS QUESTION NUMBER MARKED. IF YOU DO NOT DO THIS, YOU WILL LOSE MARKS
To answer these questions, you will need to do extensive research in the databases in the online library. Please answer all questions:

1 What are the essential drivers for success in the LCC sector in Asia? Please provide your rationale for the factors that you identify. (15% of total marks)

2 Using the relevant databases in the university online library, please choose and research one of either United Airlines, Continental or Delta in order to research the answer (supported with evidence), for the fact that “almost all attempts by full service networks to operate wholly owned low fare carriers have been unsuccessful” (Chew Choon Seng, CEO Singapore Airlines). Please also refer to the Gareth Jones chapters on the Canvas site in developing your argument. (25% of total marks)

3 Based on the analysis in 1) and 2) above, and additionally the research you did for the initial 500 word essay, and also the data in the case, how would you rate Tiger Airline’s chances of success? What recommendations for the short, medium and long term would you make to maximise Tiger’s chances of success? (please make sure that each recommendation is supported directly by the analysis you have done: you will lose marks for introducing a recommendation that is not supported by the analysis you have done). Please rank your recommendations within each time bracket, and provide supporting argument for this ranking. (40% of total marks)

Leave a Reply