VESTAS WIND SYSTEMS A/S — EXPLOITING GLOBAL R&D SYNERGIES

  1. Using a SWOT analysis and Porter’s five forces, describe how changes in the R&D function in Vestas have improved its competitive position.
    S (Strengths)
    • Please write the strengths in bullet points.

W (Weaknesses)
• Please write the weaknesses in bullet points.

O (Opportunities)
• Please write the opportunities in bullet points.

T (Threats)
• Please write the threats in bullet points.

Threat of New Entrants
Please write your answer as a paragraph here.

Threat of Substitutes
Please write your answer as a paragraph here.

Bargaining Power of Buyers
Please write your answer as a paragraph here.

Bargaining Power of Suppliers
Please write your answer as a paragraph here.

Rivalry Among Existing Competitors
Please write your answer as a paragraph here.

Please use the SWOT and Porter’s five forces analyses you did to describe how changes in the R&D function in Vestas have improved its competitive position.

  1. What are the challenges in changing a multinational company like Vestas.
    Please write your answer as a paragraph here.
  2. Describe and discuss the network between Vestas and its partners. A diagram showing the network structure will be helpful.
    Please write your answer as a paragraph here and provide a diagram as well.
  3. What are the challenges of protecting intellectual property rights and research for Vestas? Be sure to consider the locations in which Vestas is conducting R&D.
    Please write your answer as a paragraph here.
  4. What have been some of the key considerations of Vestas in deciding what and where to offshore R&D? Given your understanding of the market and the industry where do you see the future of Vestas?
    Please write your answer as a paragraph here.

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