You must pick a brand of your choice and use advertisements for that brand as a source for analysis in response to key concepts from class.

This assignment is worth 30 marks (30% of your total grade) and is divided into 2 sections worth 15 marks each.
You must pick a brand of your choice and use advertisements for that brand as a source for analysis in response
to key concepts from class. Each section will be in response to a combination of topics of your choice. You must
choose two topics from column A, and pair these with another pair of topics from column B:
Column A
I want 1 paragraph combination of the attention economy + Aesthetics. I put readings also use reading to get
example. Please use brand BALENCIGA to proof the idea.
I want 2 paragraph combination of Consumer activism and Nostalgia. I put reading also use reading to get
example. Please use brand BALENCIGA to proof the idea.
Please do not use long definitions.
Write the name of the brand that you have picked in the box below. It must be different from what you have
focused on in your previous assignments:
Type your two sections on the following pages and then upload them as a single file, including this cover page,
to the appropriate area on the course page on MyCC on the day of the deadline. You should aim to write between
800 and 900 words for each section. You may include screenshots and format these sections as multiple
paragraphs if you wish. Please be aware that in each section you are responding to different topics while
reflecting on the same brand.
Your assignment will be marked according to the following criteria:
Knowledge and understanding
Your assignment should include a detailed discussion of concepts relevant to this course that demonstrates to the
reader your knowledge and understanding of the assigned material. You should not simply repeat basic
definitions but include your own discussion of these concepts and apply them to examples in a way that shows
your own understanding of them.

Analysis and discussion
Your discussion should include your own analysis of academic theories and concepts about your selected topics,
and closely relate these to examples of advertisements from the brand that you have indicated in the box above.
You should avoid being descriptive and focus your discussion on the meanings and implications of the concepts
your are covering in light of your examples, and make an effort to combine the two topics you have selected in
each section into a cohesive discussion. You should not use the same brand as in your previous assignments in
this course.
Academic skills
Assignments should be written using clear language and carefully proofread. All references, quotations, and
paraphrased passages must be properly cited if you decide to include any, however a bibliography is not required
for this assignment. You may use any appropriate citation format as long as it is clear and consistent. You may
submit your assignment in PDF or Word format and you must include these cover pages. Your submission must
also include your name and ID number below. If you do not submit your assignment by the deadline it will be
considered late. If you require an extension for any significant reason, then you must email me well in advance
of the deadline.
Note from the College on academic integrity:
Students are expected to know, understand, and comply with their institution’s policy concerning academic
honesty, cheating, and plagiarism while completing the final assignment. By submitting the assignment, you
certify that the work and submissions in this assignment were generated independently exam and that you did
not use internet resources or other external aids during the creation of your work or answers except those
permitted by your instructor.

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