Smashburger Marketing

GENERAL INSTRUCTIONS
Please review this information at the start of Week 1 and for each assignment!
There are four writing assignments, due in Weeks 2, 4, 6, and 8 of this course. In this
document you will find the format instructions that apply to all four assignments. You will
use the same one product or service as the subject of each of your four writing
assignments. Review the Writing Assignment Rubric.
Please select ONE product or service offering from the list below.
Tesla
Smashburger
Red Bull
Aflac
Nike Air Max 90
PRODUCT CHOICE & CONTENT
Think carefully about your choice as you will focus on this product or service offering for
each of the four writing assignments. It is in your best interest to select a product or
service that interests you and for which you feel you can gain sufficient information.
Your focus will be on the domestic, or U.S. marketing of this product only. If the product
is also marketing in other countries you do not need to concern yourself with the global
operations.
You are not expected to be an expert on the product or service, and you will have large
gaps in your knowledge due to proprietary information. You are not expected to purchase
any sources that may have the information you need. You are expected to form wellreasoned conclusions based on what you do know or have found through research, or can
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reasonably assume. Respond comprehensively. Give examples when appropriate. Be
sure to provide your own perspective on each of the questions.
See Supporting Conclusions with Your Ideas and Reasoning.
FORMAT & WRITING
Each writing assignment will require you to respond to four questions total (two in Part 1
and two in Part 2). You must respond to all four questions, or the assignment will be
unsatisfactory.
Each assignment should be approximately four to five pages of double-spaced text in
length. A page is approximately 250 words. You may attach exhibits if you wish. More
pages are acceptable, however, fewer than three pages is not satisfactory.
Note that a percentage of your grade will be based on your grammar, composition,
adherence to the submission requirements, and use of an appropriate college-level style
guide for writing and referencing (APA format).
Prepare each assignment in Microsoft Word. Here are the technical requirements:
Use a simple 12-point of one of the APA approved font styles: Times New Roman,
Arial, Courier. Use color where it enhances your ability to communicate your
thoughts
A cover page is required. A references page is required. The cover page and
references page are not included in the written analysis or the page count.
Be sure your name, writing assignment number, the date, and the name of your
product or service are on the cover page of your writing assignment.
Use headings to separate topics (e.g., Part 1, 1. Creating Value for Customers)
Use a minimum of six (6) references, four (4) of them dated 2016 to the present.
Includes references that explain the assignment concepts and references to the
actual product.
Use credible academic sources. See, Is My Source Credible?
Wikipedia it is not acceptable as a reference source.
Use APA format for citation of sources, both in-text and on the references list. See, Using
APA in this course .
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You should use APA style for a student paper. Follow APA 7
th edition. See a
sample APA 7
th edition student paper here:
https://apastyle.apa.org/style-grammar-guidelines/paper-format/studentannotated.pdf
.
More information about using APA, including a sample APA student paper, can be
found under Course Resources>APA & Writing Resources or at UMGC’s virtual
library
Upload your Word document (only .doc or .docx) in your Assignments folder by the due
date in the LEO calendar. The due date is Tuesday 11:59 pm Eastern Time.
Save and post your paper in the following manner: FirstInitial_LastName_A1. For
example, for Assignment 1, Marlon Hutchison would post: MHutchison_A1.
Where to go for help with the Writing Assignments
Have a content question? Post your specific or general questions to Ask the
Professor.
Need help with research? Ask a Librarian or see Research Resources.
Need help with APA citation? Go to Citing and Writing (UMGC Library APA
Resources).

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