Prepare a two-page flyer and separate accompanying notes to support the ideas on the flyer. The flyer should provide images and text relevant to the company

Assessment 1 – Individual Assessment Marketing Material (Total 600 words)

50% weighting – Marked out of 100.

You are the Director of LearnEnglishUK an English language school based in London and Manchester with over 1000 international students attending throughout the year. However, students have been complaining and many do not return. Some of the issues include the following:

Both schools have very central locations however they are situated on busy streets with a lot of passing traffic. During the summer when the windows are open the students have problems hearing the teacher.

Also, because the buildings are old and do not have proper insulation, during the winter the students complain that they are cold and cannot focus on the lesson.

An additional problem is the weak Wi-Fi signal which means that students are not able to face-time with family and friends back home.

The students also felt there should be more cultural activities organised by the school to help them integrate better into British society and feel less homesick.

You decide to invest money on improving the services of LearnEnglishUK. You decide to send flyers to all the students you have on the database to reassure them that LearnEnglishUK acknowledges their concerns and is doing its best to provide acceptable solutions.

TASK
Prepare a two-page flyer and separate accompanying notes to support the ideas on the flyer. The flyer should provide images and text relevant to the company. The accompanying notes should be a separate section and not exceed 500 words. Please provide references.
In your flyer and notes, you should highlight:
• Common challenges and barriers to effective communication
• Effective strategies for overcoming communication barriers
• The importance of cultural awareness

Marks will be awarded for achieving the learning outcomes and your ability to provide a well-designed flyer and notes. This assignment addresses the learning objectives below:

Common Assessment Criteria Applied Marks available
Common challenges and barriers to effective communication 30
Effective strategies for overcoming communication barriers 30
The importance of cultural awareness 20
Flyer format and quality of notes 20

TASK DESCRIPTION – Assignment 2 (50%)

Assessment 2 – Individual Report (1500 words maximum)
50% weighting. Marked out of 100%
You recently held a meeting for all staff members at LearnEnglishUK to discuss the recent improvements.
TASK
You need to submit a follow-up report with details on the student complaints and the measures taken by LearnEnglishUK to overcome them.
In your report, you should answer the following questions:
• Discuss some general theories of organisational communication
• Evaluate the barriers of communication at LearnEnglishUK
• Outline company strategies to overcome these barriers

Marks will be awarded for achieving the learning outcomes and your ability to provide a well written report. This assignment addresses the learning objectives below:

Common Assessment Criteria Applied Marks available
Discussion on general theories of organisational communication 25
Evaluate the barriers of communication at LearnEnglishUK 25
Outline company strategies to overcome these barriers 25
Use of academic writing 15
Quality of referencing 10

Report Structure:
Ensure that the report has the following structure and contains the details outlined:

• Abstract
• Table of contents
• Introduction
• Analysis and discussion of all questions
• Recommendations
• Conclusion
• Reference List

Maximum LENGTH
1500 words

FORMATTING AND LAYOUT
Please note the following when completing your written assignments:

  1. Writing: Written in English in an appropriate business style.
  2. Focus: Focus only on the tasks set in the assignment.
  3. Document format: 1. Flyers and notes 2. Report
  4. Provide a clear title, course, and ID number on a cover sheet.
  5. Provide a bibliography using Harvard referencing throughout.
  6. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

These assignments address the following Learning Outcomes:

• LO1 – Describe and analyse the purposes and principles behind different forms of organisational communication
• LO2 – Identify common challenges and barriers to effective communication
• LO3 – Devise and develop strategies for overcoming communication barriers
• LO4 – Apply principles of effective communication to enhance practice
• LO5 – Evaluate the communication practices of themselves and others
• LO6 – Demonstrate awareness of cultural influences on communication and negotiation

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