JetBlue Case Analysi

Write a report applying specific concepts (Core competency, corporate-level strategy,related diversification,
Competitive Advantage-Porter’s Generic Strategies, The Experience Curve, Industry Life Cycle Stages,
Turnaround Strategies, Vertical Integration, Portfolio Management and the BCG Matrix, Strategic Alliances and
Joint Ventures, Competitive Dynamics, Culture, and Organization Structure.)
The research case analysis may draw on items from the online environment—newspapers, magazines, and
websites—to provide current (i.e., within the last year) examples of course-related topics.
The research case analysis should fully address the following points in this order.
The organization you have chosen
Discuss the company utilizing specific concepts.
what practical managerial implications the material has
references.

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