Each of the following questions should then be answered by an integrative essay related to the five big challenges.
- What justifications are there for cities and tourist/event agencies to create their own events? Place this discussion in the context of strategy, portfolios and impacts. (Hint: both hallmark and Iconic events should figure prominently in your answer, but also reflect on the demand-side approach as it leads to this issue.)
- Is Event tourism sustainable? Give arguments on both sides, with examples of how research supports the claims. (Hint: take a personal position on this, as I have done by stressing sustainability as a process, and by emphasizing the value versus cost/risks approach.)
- Conclusion and recommendation to the event industry of the destination.
Source: Getz, D. 2013. Event Tourism. Concepts, International Case Studies and Research. NY: Cognizant Communication Corporation
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The big five challenges currently experience in event tourism all over the world:
1: Moving From a Supply-Side to a Demand-Side Approach
The demand-side approach opens a lot of avenues of development and marketing that have little if anything to do with the prevailing emphasis on sports and business events.
2: From Top-Down to Bottom-Up (Liberating Innovation)
3: From Single Events to Portfolios
The future lies in portfolios of events, managed together as assets achieving multiple goals for the host cities and destinations.
4: Create Your Own Destination Events
These planned events represent some of the best potentials for creating long-term, sustainable benefits and for tapping into the virtually unlimited potential within the sport and leisure markets.
5: An Integrated, Sustainable Approach
Move from a narrow, supply-side approach to a fully integrated and sustainable development model.