What justifications are there for cities and tourist/event agencies to create their own events? Place this discussion in the context of strategy, portfolios and impacts.

Each of the following questions should then be answered by an integrative essay related to the five big challenges.

  1. What justifications are there for cities and tourist/event agencies to create their own events? Place this discussion in the context of strategy, portfolios and impacts. (Hint: both hallmark and Iconic events should figure prominently in your answer, but also reflect on the demand-side approach as it leads to this issue.)
  2. Is Event tourism sustainable? Give arguments on both sides, with examples of how research supports the claims. (Hint: take a personal position on this, as I have done by stressing sustainability as a process, and by emphasizing the value versus cost/risks approach.)
  3. Conclusion and recommendation to the event industry of the destination.
    Source: Getz, D. 2013. Event Tourism. Concepts, International Case Studies and Research. NY: Cognizant Communication Corporation

Technical Requirements:

  1. Times New Roman/Arial Font 12
  2. Double Line Spacing

The big five challenges currently experience in event tourism all over the world:
1: Moving From a Supply-Side to a Demand-Side Approach
The demand-side approach opens a lot of avenues of development and marketing that have little if anything to do with the prevailing emphasis on sports and business events.
2: From Top-Down to Bottom-Up (Liberating Innovation)
3: From Single Events to Portfolios
The future lies in portfolios of events, managed together as assets achieving multiple goals for the host cities and destinations.
4: Create Your Own Destination Events
These planned events represent some of the best potentials for creating long-term, sustainable benefits and for tapping into the virtually unlimited potential within the sport and leisure markets.
5: An Integrated, Sustainable Approach
Move from a narrow, supply-side approach to a fully integrated and sustainable development model.

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