e-Marketing. CASE-STUDY: Alex’s lemonade stands foundation (ALSF) Eradicating cancer, one cup at a time

You must answer all questions. A maximum of 10 marks is allocated for the
logical structure, style and creativity of your presentation.
Focusing on social media:

  1. Document the e-marketing tools that ALSF used to engage the public – 10 marks.
  2. What challenges and opportunities relating to use of social media does ALSF face in
    engaging with the public? – 20 marks.
  3. Critically evaluate the strengths and weakness of using the company website vs social
    media for engaging the public – 40 marks.
  4. What do you consider to be the most important lessons on the use of social media
    from this case? – 20 marks.

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