You must answer all questions. A maximum of 10 marks is allocated for the
logical structure, style and creativity of your presentation.
Focusing on social media:
- Document the e-marketing tools that ALSF used to engage the public – 10 marks.
- What challenges and opportunities relating to use of social media does ALSF face in
engaging with the public? – 20 marks.
- Critically evaluate the strengths and weakness of using the company website vs social
media for engaging the public – 40 marks.
- What do you consider to be the most important lessons on the use of social media
from this case? – 20 marks.