Assignment Requirements and Instructions
Each student will complete the following assignment (3000 words maximum, +/- 10%):
A small UK manufacturing company is considering expanding into mainland Europe in June 2022.
CRITICALLY evaluate what particular aspects of the business environment it must take into account when assessing the decision to internationalise or not?
You must use example(s) and academic models to illustrate your answer.
Use Theory and definition specific to the topic (general theories)
Harvard referencing style must be applied to your assignment and it will be assessed using the Level 7 qualitative assessment criteria (see Appendix 1 below).
PLEASE NOTE: DO NOT write only BASIC PESTLE analysis.
This assignment is for Postgraduate Master’s and the grade must be for Distinction (between 70% and 100%, see Appendix 1 below). All the requirements above and the Word documents I have attached (Assignment Structure and Required Reading) are extremely important and must be considered. Thank you.
Appendix 1: (Grading Criteria Level 7)
Table of Content
• Choose any EU country (one only)
• Compare this country with the UK
• Research background on reason for expansion etc….
• 100 words aprox..
• Research background on reason for expansion etc.
- Company Outline
• Why expanding and why in the chosen European country
• 200 words pprox..
• A little about the company & what they make
• Why expanding
• Why in the chosen European country
Comparison on countries
(UK and chosen EU country) based on global business environment
• This must include Cultural, Economic, Political and Legal aspects. Students are welcome to add any other important factors if they deem necessary.
• 2000 words pprox..
• This must include Cultural, Economic, Political & Legal aspects
• Students are welcome to add one or two other important factors if they deem necessary
• Format 1 – 5 factors x 400 words = 2000 words
• Format 2 – 6 factors x 350 words = 2100 words
• Do not investigate more than six factors!!!!
- Entry Mode Analysis
- Mode of Expansion and why
- 400 words pprox..
– Discuss chosen mode of expansion & why
- Recommendations (based on key findings)
- 200 words pprox..
- Based on key findings
- 100 words pprox..
Must include evidence about the chosen company
• A screenshot or other evidence showing that it is a “UK manufacturing company”
• A screenshot or other evidence showing that it is an SME e.g. from companies’ house filing history…
• Other table and graphs