In Part 1, you are required to describe, in-depth, a specific strategic problem, challenge or opportunity facing an organisation (or organisational unit, or key decision-maker within an organisation) (i.e., the ‘case’).
Your answer should include a description of the situation facing the case organisation / decision-maker and should include all relevant information about the context to enable you to undertake a detailed analysis of the case in the second summative assignment.
Relevant factual information, both internal and external to the case organisation should be included, as should pertinent historical facts that will have a bearing on how the case is analysed in Part 2.
While there is no fixed guideline on the structure of the case you should aim to:
• Include section headings to divide the case into meaningful sub-sections;
• Include summaries of data and relevant evidence as Exhibits where appropriate;
• Avoid including analysis or judgements into the answer, i.e., keep your answer purely factual;
• Provide thorough references as footnotes or endnotes for any secondary data sources used;
• Provide a synopsis of the case at the start of the case which should include a clear statement of the key decision(s) that need to be made by the case organisation;
• Write in clear, business English.
Word limit for Part 1 (4000 words)
Written assignments must not exceed the word count indicated in the module handbook/assessment brief. The word count for Part 1 should:
• Include all the text, including title, introduction, in-text citations, quotations, and any other item not specifically excluded below.
• Exclude diagrams, tables (including tables/lists of contents and figures), equations, executive summary/abstract, acknowledgements, declaration, footnotes or endnotes and appendices. However, it is not appropriate to use diagrams or tables merely as a way of circumventing the word limit. If a student uses a table or figure as a means of presenting his/her own words, then this is included in the word count.