Fashion business : branding proposal idea

The brief : ( Element 1 : video and reflective journal.
Basically have to pick a brand or a london retrialer and come up with a branding proposal.
Element 2 :
Presentation of the media planning and its budget
With a press release structure. )
( Basically my idea ) My branding proposal, is for a retailer taking all the old unstock due to corona and getting
young designers/ artist reinvent the clothes to be sold limited edition and being sustainable at the same time.
The retailer I have chosen is London Liberty – therefore I am looking for primary and second research on it and
Financial information and budget with a press structure. Do not worry about the the video I will do that just
looking for information and my idea to be improved and supported by ideas

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