Strategic Audit of Church & Dwight

Section 1-Church & Dwight Environmental and Internal Scanning with SWOT Analysis
Prompt: Write a paper focusing on environmental and internal scanning with a SWOT analysis in accordance
with the rubric above. The paper must be in paragraph form with clear and concise sentences. This section
focuses on external and internal environmental scanning and SWOT analysis.
Sections to include:
• Introduction with paper overview
• Strengths
• Weaknesses
• Opportunities
• Threats
• SWOT grid
Section 2- Church & Dwight Strategic Alternatives and Recommendation
Prompt: Write a paper focusing Strategic Alternatives and Recommendation in accordance with the rubric
above. The paper must be in paragraph form with clear and concise sentences. This section focuses on strategy
alternatives and recommendations based on the analysis completed in section 1.
Sections to include:
• Four strong alternatives offered based on section 1
• Recommendation accompanied by comprehensive analysis
Section 3 – Church & Dwight Background, Implementation, and Measurement
Prompt: Write a paper focusing on background, implementation, and measurement in accordance with the rubric
on the following page. The paper must be in paragraph form with clear and concise sentences. This section
focuses on implementation and measurement of your recommended strategy. It also incorporates section 1 and 2
and should be cohesive and transition between the sections should be smooth. To receive a top grade, the paper
must meet all the qualifications found the rubrics above.
Sections to include:
• Introduction with overall paper overview
• Background of company and state as described in the case
• SWOT analysis (section 1)

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