Managing and Leading

Assignment Brief

Module Title:

Managing and Leading SMEs

Module Code:

BBS_6_MLS

Assignment No/Title:

Real Life Case Study-individual Report 

Assessment Weighting:

50%

Submission Date:

16th November 2020

Feedback Target Date:

15 days after submission

Module Co-ordinator/

Tutor:

Word count

2,000

Submission Instructions:

This assignment is to be submitted electronically 

  • This assignment must be submitted electronically by 2 pm on the submission date
  • To submit electronically you must upload your work to the e-submission area within the respective module on Moodle.
  • Multiple drafts can be submitted up to the submission date. 
  • Please remember you must leave at least 24 hours between submissions if you make changes to your work. Each submission will overwrite the previous one until the due date and time has passed.
  • You are reminded of the University’s regulations on cheating and plagiarism. In submitting your assignment, you are acknowledging that you have read and understood these regulations.
  • You are reminded that it is your responsibility to keep an electronic copy of your assignment for future reference.
  • Your citation needs to follow the Harvard style referencing. 

The Assignment Tasks

Real Life Case Study-Individual Report

Assessment Checklist and Report Structure 

 The Assessment checklist is designed to monitor your weekly progression during seminar classes in order to help you complete the summative assessment task successfully.

You are advised to adopt the following structure for the report:

  • Title page: Include module title, the names of the SME discussed, student ID number and the total word count (excluding bibliography)
  • Contents page
  • Introduction: this should include some background on the SME and entrepreneur(s), and SME start-up processes. The business concept and any sources of competitive advantage. You may wish to include details such as the type of business, size, how long it has been trading, etc. Students should also give a brief account here of the research process (focusing primarily on the  Secondary data collection).  
  • Findings: here the results of the research need to be presented. This should include  the evaluation and analysis of the current competitive environment. The SWOT analysis and the SMEs current growth and development strategy. Suggestion of  suitable leadership style(s) and organisational culture typology that entrepreneur/ small business owner could use to take the company through its next stage of growth and development. Students are also expected to consistently support their work with reference to appropriate sources (cited in accordance with the Harvard referencing convention).
  • Conclusions: this should follow logically on from the findings and provide a concise summary of them.  No new information should be presented here.
  • Recommendations: here students should present their proposals for the future growth and development of their SMEs.  Work should be supported with reference to appropriate sources.
  • References and Bibliography: you should be discerning about your sources of information and ensure that all references conform to the Harvard convention.
 Student Assessment ChecklistMark Suggested  Word Count (+-10%)Weekly Progression Deadline  
Selection of the SME and Getting Approval from your Seminar tutor NANAMonday 5th October
Introduction This should include:  Background on the SME  SME start-up processes Business Concept  Any sources of competitive advantage 10%300 words Tuesday 13th October
Findings  This should include:  The current level of demand and the competitive environment Conduct a SWOT analysis for your SME  Identify the current growth and development strategy  Suggest a suitable leadership style/styles that entrepreneur/ small business owner could use to take the company through its next stage of growth and development. Give reasons using suitable theory/theories and at least one journal article that talks about leadership for entrepreneurs. Suggest a suitable organisational culture type that entrepreneur/ small business owner could use to take the company through its next stage of growth and development. Give reasons using suitable theory/theories and at least one journal article that talks about leadership and organisational culture .50%1000 words Tuesday 27th of October
Conclusions A concise summary of the main findings and a detailed evaluation of the implication for the business.   No new information should be presented here.10%200 words Tuesday 3rd of November
Recommendations You should present your proposal for the future growth/development strategy  for the SME Work should be supported with reference to appropriate sources.20%500 words Tuesday 10th of November 
Reference and Structure  Adheres to a recognised report format and remains within the specified word count Spelling and grammar is accurate Citations and references adhere to the Harvard convention Integration of theory and practice consistently throughout the report Work is logically structured and coherent throughout
Plagiarism, Referencing & Turnitin
All materials about plagiarism, referencing and Turnitin can be found on the   link below:
https://libguides.lsbu.ac.uk/marketing/referencing

10%
Friday 13th of November 
Submission                                                                                                                                Monday 16th of November 

Assessment Criteria:

Each task is being marked according to the following rubric: – 

Marking SchemeApplication of course concepts, and evidence of background reading and research (including literature review).Discussion and analysis of key issues in the case, calculation and solutionsCoherent argument, logical structure, overall presentation of the report, and referencing
%405010
Excellent


Extensive knowledge and understanding of small business challenges and issues.  Management process  presented with the exploration and critique of information/ideas from a comprehensive range of sources. Very Good literature review in connection with references to textbook and website material.



Demonstrates a very good level of argument with critical judgement in the analysis, evaluation, synthesis and findings evaluated critically, rigorously, and fully discussed in context with research. Exceptional research and excellent information collected and analysed in full
Well-structured arguments with good design of the sections with well structure diagrams and flow of the report .Very good  range of background reading with very good referencing consistently accurate to a recognised standard.
GoodGood knowledge and understanding of small business challenges and issues.  Management process  presented with the exploration and critique of information/ideas from a comprehensive range of sources. Good literature review in connection with references to textbook and website material.Demonstrates a good level of argument with critical judgement in the analysis, evaluation, synthesis and findings evaluated critically, rigorously, and fully discussed in context with research. Good l research and good amount  information collected and analysed in fullWell-structured arguments and design with reasonable flow of the report. Good  range of background reading with good referencing consistently accurate to a recognised standard.
FairFair understanding of small business challenges and issues.  Management process  presented with the exploration and critique of information/ideas from a comprehensive range of sources. Fair literature review  presented in connection with references to textbook and website material.Demonstrates a fair level of argument with critical judgement in the analysis, evaluation, synthesis and findings evaluated critically, rigorously, and fully discussed in context with research. Fair research and fair amount  information collected and analysed in fullFair structure , design and reference.
WeakSome understanding of small business challenges and issues. Management process  presented with the exploration and critique of information/ideas from a comprehensive range of sources. Fair literature review  presented in connection with references to textbook and website material.Demonstrates some  level of argument with critical judgement in the analysis, evaluation, synthesis and findings evaluated critically, rigorously, and fully discussed in context with research. Some evidence of research and some information collected and analysed in fullPoor structure and design with a reasonable flow of ideas
PoorE or belowBarely any investigation into the background No reasoning and no ideas of their ownLack of all the above 

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