INDUSTRY RESEARCH PROJECT

OPM 2103

OPERATIONS MANAGEMENT

LONG WRITTEN WORK 3: INDUSTRY Research Project

WORTH:  30% of the Course (20% Report / 10% Oral Defense)

DUE DATE: Due on 17 November 2020 Week 13

PAGE COUNT: Minimum 16 pages.

CONDITIONS: This is a Group (3 – 5 students)assessment task. 

Tasks must be handed in before the deadline. Failure to submit on time will result in a deduction of 10% for each day over the deadline.

Any question regarding the project requirements are welcomed.

DETAILS: In this project you will discuss the operations management of a large company. Your discussion must be specific and refer to one product/service throughout most of the project. Read the instructions carefully. Do not just put generic theory; the discussion must be specific, you must apply the theory and use the tools we discuss in class. The practical examples must refer to your company’s activity and must be explained in text. 

TEACHER CONTACTS: Email: ………………@hct.ac.ae

HCT ACADEMIC 

HONESTY POLICY: Academic dishonesty will not be tolerated within HCT. Academic dishonesty includes cheating, plagiarism (copying) or any other attempt to gain an academic advantage in a dishonest or unfair manner. Breaches of the Academic Honesty Policy will result in dismissal from HCT.

BASICS OF THE PROJECT:  5 marks

Title page (1 mark)

The Title can be something like: “Operations Management practices of ___________ .”

This should be a separate page. You can include a photograph or logo or something here.

Table of contents (1 mark)

The Table of Contents must indicate the headings in the project as well as the page numbers. The Table of Contents must also be on a separate page.

Basic guidelines for the project: (2 marks)

– Use numbered headings and paragraphs. This will make referrals easier and will make references to the Table of Contents easier.

– The project should be typed at 1½ line spacing. The Font size should be 12. You should use Times New Roman or Arial Font 

– Page layout should be portrait. 

– You must quote and include your references. Also include a list of references at the back of your project. This is very important.

Structure of the project (1 mark)

Here is a basic structure for the project. Notice how I have given structure to the headings. I have numbered them and I have used:

CAPS and BOLD for the main headings 

Bold, for the subheadings and 

Bold and Italics for the sub-subheadings

If the company provides a service, you may have to be creative and elaborate on certain sections. Service companies will have unique operations management activities and you should highlight them. The marks allocation will be adjusted accordingly. 

  • INTRODUCTION, COMPETITIVENESS AND STRATEGY

Background of the company and the industry in which the company competes and the strategy of the company. This section is about the company and its industry.

In this section you provide a brief background of the company. Briefly describe the company’s activity and their products/services. Which strategy is the company following? Is it a low cost, differentiation or response strategy? Why do you say so? Justify your answer. Describe the industry in which the company operates with this product/service and the main competitors. Explain how you believe the company competes with this product (relating this to their operations). Why do you think they are so competitive? Describe the product/service you choose to discuss in this project and the specific inputs-transformations-outputs
10 marks

2. PRODUCTIVITY

From here on the discussion has to be specific for one product/service.

Does the company measure the productivity of their workers? How do they measure productivity? Is productivity difficult to measure in this industry or company? Why? If productivity is not measured, how would you recommend the productivity be measured? Provide an example of how they could measure productivity by applying theory to their situation. Explain the calculated example in your Word written project – what were your assumptions? How could they increase productivity?

10 Marks

3. FORECASTING 

Briefly explain the different forecasting approaches and which approaches the company is using. Provide examples of the company’s forecasting techniques. Provide examples of the time horizons of the forecasts. If the information is too confidential (or there is not enough information available), I want you to be bold and explain to me which forecasting techniques they should be using and why you say so. Provide an example of how they could forecast by applying theory to their situation. Explain the calculated example in your Word written project – what were your assumptions? How could they improve their forecasts?

10 Marks

4. PRODUCT AND SERVICE DESIGN 

Select a product and discuss its design. Be explicit, research how they design their products. In your opinion, what improvements (re-design) is needed for that product? Give suggestions for improvements. Explain briefly the various impact this product causes to the legal, sustainability and 3R (reduce, reuse and recycle) factors.

If your company sells a service, discuss the service design (blueprint). Give suggestions for improvements. Explain briefly the various impact this product causes to the legal, sustainability and 3R (reduce, reuse and recycle) factors.

10 Marks

5. CAPACITY PLANNING 

How is the company managing its capacity? Explain your answer. Do they have enough capacity or do they need more capacity? Is there excess capacity available? What should they do if they need more capacity? What if they have too much capacity? Provide an example of how they could calculate capacity by applying theory to their situation. Explain the calculated example in your Word written project – what were your assumptions? What could they do if they need more capacity? What could they do if they have too much capacity?

10 Marks

6. Process Selection and Facility Layout 

Give a chart depicting the process that happens in the organization, and explain how it works. If you have a difficulty you may describe an initial process and further explain the other processes. Study the layout of the organization, what type of layout is it? Do you think the layout is good and helps in free flow of work? Explain with examples. Provide an example of how they might flowchart a process (Powerpoint). Explain the flowchart in your Word written project – can the process be improved? How?

10 Marks

7. LOCATION 

In what location is the company manufacturing and selling their product/service? Why did they choose those locations? Select two specific locations and explain your answers. Which factors did they consider? In your opinion, are those good locations? Why or why not? Recommend one location and justify your choice. Be creative – for example, you could support your recommendation with a map of competitor locations if that is a criteria.

5 marks

8. Work Design and Measurement

Explain briefly how work design and measurement techniques could be used to improve operations of your company. Explain job specialization with suitable example from your company. Do they practice job enlargement, rotation or enrichment? How? Do they measure standard time? Give an example.

5 marks

9. QUALITY MANAGEMENT 

Discuss the 4 determinants of quality for a selected product for your company. Do they make use of inspection? Give a specific example of how they can use a cause and effect diagram to improve their product or process quality. What can you recommend to improve quality of the products and/or services? If you would benchmark a company, who would that be and what would you benchmark. Explain your answer. Provide examples of how they could use two quality tools. Explain results of quality tools application in your Word written project – what were your assumptions?

10 marks

10. Production Planning and Inventory Management

How long does your company plan in advance for capacity planning. How do they prepare production plan to match the expected demand? Do they maintain any inventory? What is their inventory strategy? How much they do order each time, do they use economic order quantity models? Show an example with calculation.

5 marks

11. CONCLUSIONS AND RECOMMENDATIONS

In this section, you have to make some conclusions and recommendations to the company for the way forward. Based on the findings in the project (list the most important 4-5 findings), where do they see themselves in the future? Is the company following their selected strategy? What can you suggest to them? What recommendations can you make to them (in terms of operations while considering their strategy, competitors, and trends)?

10 marks

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