For this assignment, review the basic concepts of persuasion discussed in Cialdini (2001) and McLean (2012). Make sure you are clear on the distinction between argument, persuasion, and propaganda.
Once you have finished reviewing the background materials, think about communication that you receive in your daily life that is intended to sway your attitudes, opinion, or behavior. This could be communication from your employer, YouTube videos, TV advertisements, spam email, and a host of other communication that you are exposed to in your daily life. After reviewing some communication examples, address the following questions:
1. Describe a communication example that you have seen that is best described as propaganda. In addition to describing the communication, explain why you think this was propaganda rather than argumentation or persuasion.
2. Now find a communication example that you think is a good example of argumentation.
3. Last, but definitely not least, find a communication example that is best defined as persuasion and best fits the concepts of persuasion discussed in Cialdini (2001) or McLean (2012). Explain why you think this communication best fits the definition of persuasion rather than propaganda or argumentation.
Write a 2- to 3-sentence introduction, a body, and a 2- to 3-sentence conclusion. Assignment content should include a brief introduction to the assignment, background information about the organization being studied, and discussion in terms of the concepts or theories being applied in the assignment.
Use headings and subheadings to improve presentation values. Include in-text citations.
Cialdini, R. B. (2013). The six principles of persuasion. [Books24x7 version] Available in the Trident Online Library.
Burg, B. (2011). Art of persuasion. [Books24x7 version] Available Available in the Trident Online Library.
McLean, S. (2012). Chapter 14: Presentations to persuade. Communication for Business Success. Lardbucket.org
McIntosh, P., Davis, J. H., & Luecke, R. (2008). Chapter 9: When you aim to persuade. Interpersonal communication skills in the workplace. New York: AMA Self-Study. [EBSCO eBook Business Collection]
Conger, J. A. (1998). The necessary art of persuasion. Harvard Business Review, 76(3), 84-95. [Business Source Complete]