You are required to undertake a thorough analysis of the business (macro) environment for the focal organization in the case study. In business case analysis there are no clear-cut solutions. Keep in mind that the objective of case study analysis is learning through exploration and critical thinking. There is no one “official” or “correct” answer to a case. Instead, there are usually several reasonable alternative solutions.
This case study should include:
- P.E.S.T. Analysis.
This section requires you to analyze the business environment using the P.ES.T. framework. Do not simply repeat information from the case. Analyze how the business environment issues are creating problems for the organization using the P.E.S.T. framework.
Did not waste effort summarizing P.E.S.T. factors not relevant to the case study.
- Problem Statement
The problem statement must be worded in a clear manner that makes it actionable, i.e. able to be solved. You should only identify the one (1) problem that has the biggest impact on the organization’s ability to operate in its industry.
- Problem Analysis
Now that you have fully understood the business environment the focal organization is operating in through your P.E.S.T. analysis, you need to demonstrate an analytical understanding of the business environment elements that caused the problem. Do not simply describe how the problems impacted the organization, analyze the effect the problems are having on the ability of the focal organization to operate. In other words, your P.E.S.T. analysis should point you to the various problems impacting the focal organization. Analyze these problems in terms of their impact. To do so, you must separate problems from symptoms. Analyze how the problem affects the business/corporate objectives of the organization as well as the macro environment(s) in which the organization operates.
- Identification of Solutions to the Problem
You are required to identify three (3) solutions to the problem you identified in the previous step. A good solution should:
- relevant in the current business environment
- address the root problem facing the organization. HINT: All proposed solutions must be capable of solving the focal organization’s identified problem.
Some case studies suggest or propose solutions (by the case study author). These solutions should not be used because: (1) they were not based on your P.E.S.T. analysis, your identified problem, your own analysis of that problem.
- Evaluation of Solutions to the Problem.
Discuss and justify the process of evaluating each solution. How each solution addresses the problem stated? Analyzing solution is a more detailed analysis of each solution advantages and disadvantages. This is where you might want to think on evaluative criteria to be used later in the recommendations section.
- Recommended Course of Action.
Select the one best solution that you recommend the organization adopts to solve their problem. The remaining two solutions should be ranked in order of the strength the solution has in solving the organization’s problem. That is, after you have recommended the best solution, from the remaining two solutions, which is the second best? Which is the third best? Why?
Do NOT recommend doing more research, hiring a consultant, or setting up a team or committee/task force to study the situation. Assume you are the consultant!!
- Appendices, Charts, Graphs Illustrations (if applicable)
- P.E.S.T. Analysis (25%)
- Problem Statement (5%)
- Problem Analysis (10%)
- Identification of Solutions to the Problem (15%)
- Evaluation of Solutions to the Problem (20%)
- Recommended Course of Action (20%)
- Proper organization, professional writing, and logical flow of analysis (5%)