GENERIC AND CORPORATE STATEGIES OF BANK OF AMERICA

ASSESSMENT GUIDE
MGMT605: Strategic Management for Sustainability, Semester 2, 2020
Assessment number (2) (Team)
Assessment Artefact (Business Strategy Case Analysis Report)
Weighting [30%]
Why this assessment?
What are the types of employability skills that I will acquire upon completion of this
assessment?
Assessment Overview:
The purpose of this assessment is to develop your skills to analyse the internal and external organisation
environments and to develop and implement an innovative and sustainable business strategy through a research
and comprehensive analysis of a business case study. To assess your teamwork, individual group members must
complete Peer Evaluation Form (posted on LEO) for this assessment. Peer evaluation is worth 10%.
Due date: Friday, 9 October 2020, 12pm (noon) (week 10)
Weighting: 30%
Length and/or format: 1500 words (+/- 10%)
Learning outcomes assessed LO2, LO5
Graduate attributes assessed GA4, GA5, GA6, GA8
How to submit: Turnitin
Return of assignment: Two weeks
Assessment criteria: Rubric: see end of document
• Opportunity to solve business strategy problems in real-life scenario
• Conduct internal and external analysis of a company
• Formulate strategies and implement them
• The feedback from this assessment will help students to be ready to correct any conceptual
misunderstanding and apply in the next assessment
Skill Type
Developed critical and analytical thinking 
Developed ability to solve complex problems 
Developed ability to work effectively with others 
Developed confidence to learn independently 
Developed written communication skills 
Developed knowledge in the field study 
Developed work-related knowledge and skills 
2
Context
Now you and your team are just appointed to be the CEO, CFO and COO, respectively for a large company. This
company right now is in urgent search for a strategy to overcome its competitive disadvantage compared with its
rivals and further sustain its advantage. For you, the new executive team, this means you will have to conduct a
thorough analysis on this company’s external environment (political, economic, social, technology, global, and
industry) and internal environment (competency and resources). Only then can you have some ideas about what
strategy/strategies you may want to develop in order to sustain your competitive advantage.
In order to convince your board of directors and shareholders, you will need to present at least two strategy options.
Accordingly, you need to come up with your actionable implementation plans and specific timelines for both of the
strategies. More importantly, you will present notional costs and benefits of your strategies and ethical implications,
so they will have clear idea if their investment can yield predictable returns and if the ethical implications may pose
risks.
Undoubtedly, like any other business decisions, you have to consider your stakeholders, otherwise your company
loses its stakeholder influence capacity and shareholders’ trust. Or even worse, your company’s business reputation
gets tarnished. Should that happen, media will devour you until your share price plummets to the bottom. Therefore,
no matter what strategy you may want to use, you will have to think and explain: what stakeholders will potentially
be affected by this strategy? What tradeoffs do you need to resolve? How can you pre-empt some potential
stakeholder dissatisfaction? How can you maintain a balanced and sustainable balance between business and
society? What ethical implication should you look out for?
These tough questions are just a tip of an iceberg of the challenges that business executives face. Strategic
management requires superb conceptual skills (analytical skills and problem-solving skills), stakeholder perspective
and excellent strategic insights. It is never an easy job. Good luck!
Instructions
This is a team-based assessment and each team size should not be more than three (3) members. Your team is
required to work on a business case together and develop a strategy based on your internal and external analysis
of this company. The team is responsible for submitting one written strategic management case analysis report (1500
words). Each member of the team is advised to read and understand the “How to conduct case analysis” from the
textbook (posted on LEO). The workshops discussions and guidance along with journals and company’s annual reports
should form a potential source of information for the report.
It is important to evaluate your group members towards preparation of the report, so the Lecturer-in-Charge can allocate
appropriate marks to individual group members. Therefore, it is compulsory to fill out the peer evaluation form (posted
on LEO), otherwise you will be penalised. You must notify the Lecturer-in-Charge in a timely manner and provide
substantiating documentation of any problems in relation to your teamwork.
All teams and the allocated cases are posted on LEO site.
These cases are from the textbook (2nd edn) and they are provided on LEO site:

  1. Case No. 4 – Better World Books: Social Entrepreneurship and the Triple Bottom Line
  2. Case No. 8 – Numenta: The Age of Truly Intelligent Machines?
  3. Case No. 10 – InterfaceRAISE: Raising the Bar in Sustainability Consulting
  4. Case No. 12 – Best Buy after Circuit City: What’s Next?
  5. Case No. 14 – Bank of America and the New Financial Landscape
  6. Case No. 18 – Lego Group: An Outsourcing Journey
  7. Case No. 21 – Infosys Consulting in the US: What to Do Now?
  8. Case No. 25 – Embraer: Shaking Up the Aircraft Manufacturing Market
    3
    Process for completing the assignment
    Step 1: Read your assigned business case thoroughly. Use our lecture slides, textbook and high quality journal
    articles (minimum 5 articles by each member of the team) in week 6-7 to review how to conduct internal and external
    analysis.
    Step 2: Conduct internal and external analysis of the allocated company case (Week 6-7). You need to integrate
    evidence from the case with the research literature to support your analysis.
    Step 3: Based on the analysis, develop at least two strategies that can help you gain and sustain competitive
    advantage. The strategies could be either business strategies (Week 2-3) or corporate strategies (Week 9). You
    need to justify your strategies by arguing why they may help the chosen company to achieve competitive advantage
    based on the internal and external environment of your company. You need to use evidence from both your case
    and research literature.
    For your justification of strategies supported by literature, you can use resources on Harvard Business Review,
    Financial Times, Forbes and some quality business journals (Strategic Management Journal, Academy of
    Management Review). It is important to note that the analysis should be critical, that is, you need to mention the pros
    and cons of each concept.
    Step 4: Apply stakeholder perspective (Week 1) and analyse which stakeholders may get affected by your proposed
    strategies. You need to analyse which stakeholders’ interests are in conflict as a result of your strategies and how
    you might do to resolve the tradeoffs. You will need to explain the ethical implications (Week 4) if you are to adopt
    tradeoffs (resorting to tradeoffs is very common and inevitable in strategic management).
    Step 5: Evaluate the strategies in a variety of scenarios, which may include the following circumstances: changing
    global environment, increasing ethical and social expectations, technological innovation etc.
    Based on which, you further generate recommendation: which one is your preferred strategy? Provide your reasons
    supported by research evidence.
    Step 6: Provide action plans about how you may recommend to implement this preferred strategy.
    Step 7: Complete your report
    Step 8: Submit your report via Turnitin (only ONE group member)
    Step 9: Submit your Peer Evaluation Form (ALL group members) (find it on LEO site)
    Structure
    • Executive summary (50 words)
    • Strategic profile of the case (100 words)
    • Environmental analysis (200 words): identifying opportunities and issues/problems for the organisation.
    Your strategy will normally identify several opportunities and challenges in a case. It is crucial to make it very
    clear, which are the major two or three opportunities and challenges, or key issues that your strategy will
    address.
    4
    • Internal analysis (200 words): identifying strengths and weaknesses of the organisation. You will need to
    identify several strengths and weaknesses in a case. It is critical to make it explicit and clear that which are the
    major two or three strengths and weakness.
    • Strategy formulation (300 words) – Most organisations will have a large number of possible solutions, it is your
    task to present a number of innovative, collaborative and entrepreneurial strategies based on your above
    internal and external analysis results.
    • Apply stakeholder perspective in strategy formulation (200 words) – The strategy formulation process
    normally involves identifying interest conflicts and adopting trade-offs among stakeholders. You should state clearly
    which stakeholders’ interests are traded off against others, why it is imperative for you to do so, and how the
    common good is maximized through your strategy.
    • Strategy evaluation and recommendation (200 words) –Each strategy should be briefly outlined and then
    evaluated in terms of its sustainability and the advantages and disadvantages for the stakeholders. Note: You
    must evaluate alternatives. Provide relevant theory or theories to explain the reasons for identifying these as
    problems and also practical solutions to the problems.
    Drawing on your evaluation, you should state which of the strategy (either singly or in combination) is
    recommended for implementation. You should briefly justify your choice, explaining how it will solve the major
    problems identified. Integration of relevant theory is appropriate here to substantiate your choice.
    • Strategy Implementation (200 words) –You should present a plan that specifically explains how you would
    organize resources to execute your strategy. This section should articulate the change management plan of
    who should do what, when, in what sequence, what it will cost and other such issues. Remember if a
    recommended solution cannot be realistically implemented then it is no solution at all.
    • Conclusion (100 words)
    • References: You are required to incorporate at least 10 recent periodicals (at least 5 of which are post 2015) in
    your report. All sources used in the report must be acknowledged in your report
    How do I submit?
    • Electronic submission using LEO through Turnitin
    • Please include your student ID number and your name in the assignment file name.
    • Submit one soft copy via LEO (link on unit site under Assessment). Please ensure you save a copy of your
    document before submitting it.
    • Include the checklist below in your assessment document
    • You must keep a backup copy of every assignment you submit, until the marked assignment has been
    returned to you. In the unlikely event that one of your assignments is misplaced, you will need to submit
    your backup copy.
    • Any work you submit may be checked by electronic or other strategies for the purposes of detecting collusion
    and/or plagiarism.
    Some Helpful Websites and Resources
    www.businessweek.com
    www.bbb.org (Better Business Bureau)
    5
    www.fortune.com
    www.hbr.org (Harvard Business Review)
    www.aom.pace.edu (Academy of Management online)
    www.slfnet.org (Strategic Leadership Forum)
    Full editions of these magazines are available through the library database
    Who can help me?
    24/7 study on-demand study support
    Academic skills Unit (ASU)
    NLIC:
    Dr. Limin Fu (Limin.Fu@acu.edu.au)
    I’m having problems
    SC: Application for Special Consideration Complete this form if you wish to be exempted from academic penalty
    because your study has been affected by unforeseen circumstances.
    EX: Application for extension of time for submission of an Assessment Task Complete this form if you wish to apply
    for extension of time for submission of this Assessment Task.
    Referencing
    All referencing should be in ACU Harvard style; however if you are coming from another faculty, you may choose
    to use your usual referencing style. If this is the case you must indicate at the top of your reference list what
    referencing style you are using (e.g. APA, MLA, Chicago, etc).
    Please ensure your assignment makes use of in-text citations and a reference list. Missing citations or references
    is equivalent to plagiarism.
    Criteria
    The full criteria are compiled in a rubric, which can be found on the following page/s.

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