Business Model Patterns

EBM 540 – Business Modelling
Assignment #1 (individual): Business Model Patterns – 15%
Pattern Selection
Signup for a Business Model Pattern: Blackboard > Assignments > Assignment #1 (individual):
Business Model Pattern – 15% > SIGNUP: Reply to the selected PATTERN with your chosen
BUSINESS: “Snapchat.”
NOTE: A maximum of SIX students are permitted per Business Model Pattern.
Submission
A soft copy of the assignment is to be submitted via Blackboard on October 20, 2020 at
10:45am SHARP.
Blackboard > Assignments > Assignment #1 (individual): Business Model Pattern – 15% >
SUBMISSION
Format
The expected length is eight pages using 12 point font and 1.5 line spacing.
Please see the eight-page breakdown below.

CONTENT
Title Page (1 page)
• Name
• Student Number
• Assignment Title
• Selected Business Model Pattern
• Selected Business
• Course and Section
• Due Date
• Professor’s Name
EBM 540 – Business Modelling
Business Background (1 page)
• Select a business that employs the chosen Business Model Pattern. Do NOT select a
business that has been used in your textbook.
• Briefly describe the chosen business.
Business Model Canvas (1 page)
• Build the Business Model Canvas for the chosen business.
Business Model Canvas Explanation (2 pages)
• Explain each of the 9 Building Blocks of the Business Model Canvas and describe any
assumptions made.
Analysis (2 pages)
• Answer the following questions:
1) How has the chosen business exemplified the Business Model Pattern?
2) What are the benefits to the business of the Business Model Pattern?
3) What are the drawbacks to the business of the Business Model Pattern?
4) How can the business improve upon the drawbacks of its model?
MLA works Cited (1 page)

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