What is Ford trying to accomplish with this campaign – what are the objectives

answer these 3 questions:
1) What is Ford trying to accomplish with this campaign – what are the objectives?
2) How is the Fiesta Movement campaign performing? Based on what evidence?
3) What changes, if any should Chantal Lenard make to the campaign? Why?
Guidelines:
Single space, space between paragraphs, 1″ min margins, 12 point Times New Roman font. There is a strict one page maximum. Only material on the first page will be read and graded! Focus on answering the 3 above questions. Answer each question separately. Use material from the case to support your arguments. Answers should be based on more than just your opinion – provide evidence from the case. Do not spend time discussing material not related to the questions – you don’t need to provide general background, just dive right into the questions.

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