Stakeholder Recommendation Case Study

= Stakeholder Recommendation Case Study – Task Description

Title: Stakeholder Recommendation Case Study

Word limit: 2000 words (+/- 10%)

This is an individual assignment (report format). You are an advertising manager of Louis Vuitton. Your task is to conduct an analysis of the current situation of the company and industry, and on this basis, to develop three recommendations for Major Advertising and Creative Strategies Campaign.

The structure of the report must contain the following key aspects:

30% Stakeholder Background Analysis – Identify relevant stakeholders

20% Analysis of issue or opportunity related to stakeholder diversity

30% Recommendations – Explanation of action/solution to address the issue related to the stakeholder via recommendations (Major Advertising Campaign)

10% References – Selecting and using evidence to support

10% Report formatting and presentation

1. Title Page

2. Executive summary (approximately 1 page, not included in the word count)

3. Introduction

4. Stakeholder Background Analysis – Identify relevant stakeholders

4.1 Industry Analysis: 

Firstly, you should gather information on the industry as a whole. For example:

4.2 Competitor Analysis: 

Now you need to determine who are the main competitors in the industry. For example:

4.3 Consumer Analysis: 

Now you need to provide a description of the consumer market associated with the product category. For example:

4.4 Stakeholder and the Current Major Advertising and Creative Strategies Campaign:

This section should include the following points:

5. Analysis of issue or opportunity related to stakeholder diversity

6. Recommendations – Explanation of action/solution to address the issue related to the stakeholder via recommendations (Major Advertising and Creative Strategies Campaign)

Please note that the focus of this assignment is to develop three recommendations for Major Advertising and Creative Strategies Campaign. This assignment allows for some strategic management analysis and implementation; however, the key focus is on the Advertising and Creative Strategies aspects and development of Advertising strategies for the chosen company. Students who do not link strategic, structural, and company changes to the Advertising and Creative Strategies of the company and the Advertising strategy, will be marked down accordingly.

7. Conclusion (100-200 words)

8. References – Selecting and using evidence to support

(Not included in the word count)

A reference list should be included. A minimum of 10 references is expected. References should include a good mix of business and academic sources. You must use the American Psychological Association (APA) referencing style.

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