Pull-Based Supply Chain Response

Discussion Response

I want to appreciate you for offering your post for response and also outlining various forms of adding value to supply chain management. In the first paragraph, you talked about Young’s demand forecast much like that of push-based strategy. In a push-based strategy production and distribution, decisions are based on long-term forecasts. I find it through most of the readings that in as much of supply chain management practices there exist a mixture of push and pull-based strategy. According to Young, push and pull based strategies that are used at different stages in the process.

Thus, I think it is safe to state this mixture of strategies provides a significant deal of value to an organization particularly in the business of computer manufacturing.  The businesses of this kind allow for computers to be partly built at the manufactures and the clients specify what they want in regards to programs, memory among others. It is imperative that when all aspect which you have mentioned are forecasted appropriately with the market awareness and statistical data can prove to be important.

It is vital for companies to create a methodology for a supply chain to meet the demands of the consumer. According to you, it is essential for companies to ensure there is a collaboration with the suppliers and consumers. In the post, you have touched on the importance of collaboration between organizations and customers as well as suppliers. I would like to provide an example based on some manufacturing companies. However, I think there is also another significant component which is usually overlooked and taken for granted is the communication aspect between organization with suppliers and customers. According to Agrawal, De Meyer & Van Wassenhove (2014) who surveyed various anonymous automobile manufactures and identified that they lacked communication with one another. All of the organizations seemed to have one supplier they used but did not feel the need to embrace communication. Based on research, it imperative that increased attention to create a relationship with firm’s suppliers add value by affecting the sourcing costs and knowledge. Most organizations who had embraced the aspect of communication gets success in the long run (Janvier-James, 2012).

As a person, I will start a textile industry business because it is not crowded in the market with a variety of skills which is needed. The business will deal with the production of products such as both men and women suits. These products will be made based on customer specifications. The pull-based supply chain strategy is essential for the success of any organization. Therefore, I use the pull-based supply chain system as one of the primary strategy for successful operations and delivery of the products.

Thus, since the pull-based depends on the means of attracting more customers which are then followed by the distribution of the products. I will ensure that the products produced are of good quality. The quality standard set within the business will attract customers to the business. The products will be displayed on various websites using quality measures and price as an attraction strategy. Therefore, the pull-based strategy will attract the customer who will create a market gap to be filled as customers come for the product.


Agrawal, A., De Meyer, A., & Van Wassenhove, L. N. (2014). Managing value in supply chains: Case studies on the sourcing hub concept. California Management Review, 56(2), 23-54.

Janvier-James, A. M. (2012). A new introduction to supply chains and supply chain management: Definitions and theories perspective. International Business Research, 5(1), 194.

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